Give some specific examples of the kind of exclusive content your subscribers have access to. You could for instance use Facebook to share some coupon codes or let your subscribers know about the new products you have not released yet.
TIP! Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are.
Be sure your Facebook page properly represents your business or company. Usually, fans of your page are there because they are interested in learning about what you offer. If you do not have any details about your products or services, they may be confused about what it is you are offering.
Make sure you always answer posts and comments on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. You should consider a Facebook post like an email or a telephone call.
TIP! Contests can be used to your advantage. Offer up discounts and prizes in return for having your customers like your Facebook page.
Claim your vanity URL on Facebook, and do not allow yourself to have the same default URL for too long. You want people to find you, so try using your business name without any special characters. This will make it simpler for someone to locate your page and see what you have to offer. Promote your Facebook page all over the place.
Share the link to your social media profile on your website, on your personal page, on your blog, on your friends' pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
TIP! A great way to interact with your subscribers is to respond to their comments on your wall. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.
Offer specials and promotions to your regulars to show your appreciation. Come up with your own voice. It may be tempting to approach your Facebook marketing just like you see others have done before you. Yes, learn from their tactics, but don't steal their personality. It's important to find your own personality online so that people know what to expect from you. Plus, it can feel disingenuous if it's a personality that just doesn't fit your brand.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Facebook is an effective tool to use while in business. The millions of users on Facebook can have a look at what you're offering. Make the most of the information that has been provided to you here and be more successful, while still having fun at the same time. There are no limits to what you can achieve by using Facebook marketing.
No comments:
Post a Comment