Here are a few ways to apply SEO to your site. When setting up your site for SEO in English, make use of synonyms for your target keyword. Search engines in English are generally smart enough to recognize synonyms and will place more weight on your page if you have more instances of the keyword, while you avoid the detracting effect of keyword stuffing.
TIP! Utilizing social media is a great way to gain more exposure to your site and to rapidly improve your rankings. Join social communities that are the most relevant to your site to reach a targeted audience.
Broken content can't be indexed by search engines either, which is also poor marketing. Joining SEO communities is a great way to learn little insider tricks of the trade. Say Google suddenly changes their policy and begins to treat HTML title tags differently. You may not find out about this until your site falls in the rankings. But if you're signed up to receive newsletters and e-zines from the SEO community, you will always be in the know.
Learn about search engine optimization or hire a company that specializes in it. The work you put into your site will be wasted if the site can't be found during a web search. A good SEO plan will have you ranking higher in the results of the major search engines for keyword searches that relate to your company.
TIP! When you are deciding what phrases to use throughout your site, use this quick Google test to see if your page has a chance of being a "top result." Search each of your potential key-phrases (in quotation marks) individually.
Use the alt tag (html code) to add keywords to your images. Search engines (as of yet) can not actively search images and create keywords for them. They rely on you to create keywords for their engine searches. More keywords mean more hits for your site, and more search visibility. Including "breadcrumb" links on your website's pages can improve navigation - and search engine performance, too.
"Breadcrumbs" are text links that show visitors their current location in a site's hierarchy, e.g., "home >> products >> boats >> inflatable." Not only will your website visitors appreciate the assistance, search engines will also pick up a few more possible search terms when they index "breadcrumbs".
TIP! Before you do any extensive optimization on your web site, make sure that it shows up in a basic web search. Type the URL of your site into a search engine and check to see if it shows up in the results.
Try to get your page link on a .edu or .gov site for better search engine optimization. Because these sites are top-level domains and are considered to be very credible and reliable, people who see your link on a .edu or .gov will think you are legitimate and credible as well.
Using SEO makes your website more attractive to search engines, which means your site will be higher up in the list results. Make sure that people see your site by implementing as many SEO tips as you can, and the result will be a spike in visitor numbers and maybe more.
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